Traditionally when a potential customer wants to buy a car, he walks into the car showroom and gets entertained (read: confused) by the salesperson. He would be able to see the car model he's interested in, but he's unable to see it the way he wants to, with customized paint job, seats, etc. In essence, he's putting money down for something he has yet to really see...

Traditionally when a potential customer wants to buy a car, he walks into the car showroom and will be served by the sale engineer. He will get to see the car model he is interested in, but he is unable to see it the way he wants to personally customized paint job, seats and etc. In essence, he is putting money down for something he has yet to really see the final product.From BMW international website, www.BMWusa.com, there is customization sevice that allows potential customers to pick out the colors of the car's paint job as well as other accessories that they like. At the same time, the website keeps track of the costs of all the extras. This allows consumers to budget for the accessories they want, as well as see and not imagine how the car could actually look like.

This is a marketing strategy that hopes to draw branding awareness among gamers. These brands may come across to the gamers' mind when they feel hungry because it may have unconsciously planted the brand into the users' back of brain.